Better Business Bureau (BBB)

The Better Business Bureau (BBB) is a non-profit organization that aims to promote marketplace trust by creating a trustworthy business environment. The organization was founded in 1912 and has its headquarters in the United States. BBB has various regional offices throughout the United States, Canada, and Mexico.

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The BBB provides various services to businesses and consumers, including business accreditation, dispute resolution, and consumer education. Businesses that meet certain standards of trust and ethical behavior can become BBB-accredited businesses, which can help them build credibility with customers. Consumers can also file complaints against businesses through the BBB, which will then investigate and attempt to resolve the issue.

The BBB assigns ratings to businesses based on factors such as their complaint history, how transparent they are in their business practices, and their adherence to BBB standards. These ratings range from A+ (the highest) to F (the lowest). However, it's worth noting that businesses can pay to become accredited with the BBB, which can potentially affect their rating.

Overall, the BBB serves as a useful resource for both businesses and consumers looking to establish and maintain trust in the marketplace.

 

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