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Meta is facing challenges in the EU today. The European Commission has determined that Meta's 'pay or consent' advertising model violates the EU's Digital Markets Act. The European Union has presented Mark Zuckerberg's Meta with some challenging news. On Monday, the European Commission, the EU's executive body, disclosed its preliminary conclusion that Meta's 'pay or consent' advertising model contravenes the Digital Markets Act . In 2023, Meta implemented a new model in the EU after a 2022 regulatory ruling required the company to permit users to opt out of personalized ads. The model offers users a choice: pay a monthly fee to avoid ads on Facebook and Instagram or continue with the free version and receive personalized ads. EU regulators stated on Monday that the Commission's preliminary view indicates this binary option compels users to consent to the combination of their personal data, without offering a less personalized but equivalent v...